Q4 2020 Fitness App Trends in Brazil: A Sensor Tower Analysis

In the fourth quarter of 2020, the fitness and weight loss app category saw varying trends in Brazil on the Android platform. Here, we provide an overview of the performance of the top five applications in this sector, as reported by Sensor Tower.

Strava: Run, Bike, Hike experienced a slight decrease in downloads from 57K in the last week of September to 50K in the final week of December. Weekly active users peaked at approximately 926K in the last week of December, after a dip to 769K in early December.

Freeletics: Fitness Workouts saw a notable increase in downloads from 5K to 13K between the last weeks of September and December. The weekly active users grew from 54K to 67K in the same period, showcasing a steady rise in engagement towards the year's end.

MyFitnessPal: Calorie Counter maintained a relatively stable download count, with a slight increase from 16K to 20K from the start to the end of the quarter. Active users saw a significant increase from 161K to 145K in the same timeframe.

Weight Loss Walking: WalkFit had a remarkable surge in downloads, from 3K to 85K, and the weekly active users skyrocketed from 8K to 187K, indicating a substantial growth in the app's user base during the quarter.

Lastly, Home Fitness Coach: FitCoach also demonstrated an upward trend, with downloads jumping from 4K to 31K and weekly active users increasing from 15K to 67K, pointing to a solid gain in popularity.

For more detailed insights into the performance and trends of fitness and weight loss apps, Sensor Tower's full reports and analytics tools offer an in-depth look at the data.